SELAB was founded in 1988, is directly under the design of SELETTI brand, specifically for the brand to provide fresh interesting and practical design concept, designed to give new idea, new attitude to life in the world, inspire more imagination space. Alessandro Zambelli Mantua was born in 1974. He specializes in industrial design and materials technology "Cova foundation in Milan in 1998. His object was selected for exhibition in Europe, America and Japan. Award, in 2011, he won the European Consumers Choose Palazzo and NYIGF Award in 2012 with the school joke chair. His creative personality cross the pursuit of innovation and reflection dialogue between nature and irony. Create the object, the format, found the energy and memory and the continuation of the memory of the past.