Prato Poltronova Carpet

Archizoom Associati

Archizoom Associati, founded in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello and Massimo Morozzi, followed in 1968 by Dario and Lucia Bartolini, was one of the most authoritative voices of the entire radical architecture movement. Together with Superstudio, they organised the Superarchitettura show in 1966. In 1968, they participated in the 14th Triennale with the Centro di Cospirazione Eclettica project; in 1972, they took part in the exhibition Italy: The New Domestic Landscape at the MoMA in New York, and in 1973 they founded Global Tools together with the main representatives of the radical field.

Between 1966 and 1973 they produced provocative furniture for Poltronova which inaugurated the season of new design: the Superonda and Safari sofas [1966-67], the Sanremo lamp [1968] and the Mies armchair [1969]. The Gazebo series was published in 1968 in the first issue of Ettore Sottsass jr's magazine, "Pianeta Fresco". In parallel to their experimental work in the field of design, Archizoom carried out research on the city, the environment and mass culture which culminated in the major project for a City Without Stops. Archizoom's theoretical research works addressed some themes of the radical movement, notably Branzi's Radical Notes on "Casabella". The group dissolved in 1974.