Despite his more than 10,000 creations, completed or in the making, his worldwide fame and his tireless inventiveness, Philippe Starck never forgets the essential. Philippe Starck has a mission and a vision: creation, whatever its form, must improve the lives of as many people as possible. Starck believes that this highly poetic, political, rebellious, benevolent, pragmatic and subversive duty must be assumed by everyone and he does so with the humour that has accompanied his approach from the very beginning: “No one is obliged to be a genius, but everyone must participate.” This citizen of the world, who considers it his duty to share his ethical and subversive vision of a fairer planet, creates unconventional places and objects that aim to be “good” rather than beautiful.