Stefano Giovannoni, a graduate in Architecture from Florence, lives in Milan and works as an industrial designer, interior designer and architect. He has collaborated with companies such as Alessi, Amore Pacific, Cedderoth, Deborah, Fiat, Hannstar, Hansemm, Helit, Henkel, Honeywell, Kokuyo, Inda, Laufen, Lavazza, LG Hausys, Magis, Mikakuto, Ntt Docomo, Oras, Oregon Scientific, Pepsico, Pulsar, Samsung, Seiko, Siemens, Sodastream, 3M, Telecom, Toto, Veneta Cucine, etc. Working as an industrial designer, he created many bestsellers and commercially successful products setting sales records with objects such as the “Girotondo” and “Mami” series, the popular iconic plastic products and “Il Bagno Alessi One” for Alessi and the “Bombo” series for Magis. He has been defined as “Super and Popular Champion of the 2000s” (Alberto Alessi), “Mida King of design” (Cristina Morozzi), “Most bankable designer” (Eugenio Perazza, Magis) for his ability to predict people's tastes.