Supertoys Supertoys, a Dutch-German art and design duo based in Rotterdam (NL), formed in 2018, aims to infuse joy, wonder and connection into everyday life, challenging our preconceptions about the world and all things around us. At the heart of Supertoys Supertoys’ artistic vision is their concept of “Radical Cuteness”.

Her signature formal language – playful, cartoonish and somewhat abstract – is part of her aesthetic. Soft shapes and predominantly pink colours radiate happiness and joy, whilst subtly evoking vulnerability and a sense of sweet melancholy. This aesthetic is central to her vision of “Radical Sweetness”, which taps into the deep connection between people and rekindles a childlike sense of boundless imagination.

As a response to the difficulties of modern life on this planet, the duo aims to offer a whimsical escape that allows people to create their own world, embracing aspects beyond their current reality and social constructs. Through the use of cute and playful designs reminiscent of childhood, the duo draw on our shared memories, aiming to foster unity and bridge cultural divides through shared feelings of nostalgia and joy.