Nerocactus Gufram Coat Rack

Cactus, the subject of many free and often ambiguous interpretations, is the icon of Italian design that has revolutionised the domestic landscape, subverting the boundaries between interior and open space. Cactus is presented as an ironic totem, and embodies the drive, imagination and humour of 1970s design. Capable of attracting everyone's attention, this hall tree has redeemed itself from functionalism at all costs, because it can fulfil its function, but also be used as a cheerful decorative element. It is free to be interpreted. Cactus came to life in 1972 thanks to the genius of Guido Drocco and Franco Mello, and from the outset questions the static and rigid world of interior design.

Its first edition was Deep Emerald Shade (sold out), and since then it has been reinterpreted cyclically according to the colour and style of the moment. In 2007 we had the white version (sold out); in 2010 it was the turn of red and black.

Gufram is an Italian interior design brand known worldwide for pushing the boundaries of industrial design. With its Radical Design spirit and non-conformist experimentation linked to aesthetic, technological and material research, Gufram has created seating and interior design icons that have entered the collective imagination: playful, subversive and desacralising products with a POP soul, deliberately conceived as anti-design items.