The End Gufram Beanbag

We have reached the end of the line. Gufram is retiring from the world of design, calling it a day with furniture. He declares it and turns the page: with a tombstone.

In any case, no one has been able to understand the mission of the interior design company. Everyone criticised the ambiguity of its recliners, which are not really sculptures, since after all they retain their function, albeit latent. There were too many envious people cursing the incomprehensibility of certain products that, after all, look like huge trinkets. And what about that multitude of fans who have always looked at it with suspicion and accused it of spreading the evil and blasphemous word of anti-design? It was time to say enough. It was an unbearable stress for a brand like Gufram, which, through its pop icons, had always wanted to give anyone the opportunity to feed their imagination inside their home, making pieces that were a little more original than usual with colourful, fresh, lively, ironic and fun furniture. So a final exit had to be planned in style, calling on the ambiguous editorial, artistic, photographic project (it's still hard to understand) TOILETPAPER, formed by Maurizio Cattelan and Pierpaolo Ferrari, to celebrate the funeral.

Gufram is an Italian interior design brand known worldwide for pushing the boundaries of industrial design. With its Radical Design spirit and non-conformist experimentation linked to aesthetic, technological and material research, Gufram has created seating and interior design icons that have entered the collective imagination: playful, subversive and desacralising products with a POP soul, deliberately conceived as anti-design items.